Good Morning, Life! Essay Example for Free

Good Morning, Life! Essay Good Morning, Miss Dove, is a novel narrating the story of an elementary school teacher, who later in her life will suffer from an illness that would require her to undergo a life-threatening surgery. This bestseller was written by Frances Gray Patton. Life during the time of Miss Dove, was far more simple and serene. She has ruled the classroom for decades enforcing strict rules. Such rules reflect her humor-less, no-nonsense and stern personality. After all, she was more popularly known as â€Å"the terrible Miss Dove. † She epitomizes gentility and wisdom. She leads by example. Reflecting a dramatic event in life, the children she once mentored are now in turn at her service as her doctors and nurses. Events turned nostalgic as she began to see her students again, this time as adults concerned about the health of their second mother. Her students were taught to live abiding by strict rules. She instilled in them that lifes everyday challenges can be approached just by using ones common sense. These are practical rules. When practiced, it would certainly make our lives easier and more worth it. Life is complex in itself. Let us not add to its complexities by making our lives harder than it really is. Life is a learning ground. It is a huge classroom of endless learning. And we must all aim to graduate life with honors. Miss Dove is like any other parent proud of the fruits of her labor. She cared enough to trace the path she wanted her students to take. When payback day begins to dawn, the wind beneath our wings deserves credit. Echoing the voices of all the other pupils of Liberty Hill, let us thank this lady for teaching us lifes valuable lessons, in the manner that seemed like a live movie happening right before our eyes.

The local labour market :: Business and Management Studies

The local labour market Whilst looking into the local labour market, I have decided to study some of the figures from the national statistics and look into how WPA would use them if they needed to recruit new employees both locally and nationally. Resident population and age The resident population of west Somerset, as measured in the 2001 census, was 35,075, of which 47 percent were male and 53 percent were female. The majority of the population in west Somerset are aged 30 to 59 with 38.3 percent of the population being in this age group. This is slightly less than the percentage of 41.5 percent in the age group of 30 to 59 in England and Wales. .6 percent of people in west Somerset and aged 16 to 19 compared to 4.9 percent of people in England and Wales. There is a very minimal difference, therefore if WPA wanted 16 to 19 year olds as they have just finished school and may be going into full time or part time work, west Somerset has almost the same percentage of this age group. If WPA wanted school leavers they could look locally and have the same number of people on average from that age group. Health and provision of care In west Somerset, 64.7 percent of people asked said they would describe their health as good, this is only slightly less than the percentage of people in England and Wales with 68.6 percent. In west Somerset however 25.5 percent of people would describe their health as fairly good this is higher than the national average of 22.2 percent. West Somerset had a higher percentage of people who had a long-term illness with 22.3 percent, the national average is 18.2 percent. If WPA were to use this information they could see that 90.2 percent of people in West Somerset said they had good or fairly good health, but 90.8 percent of people as a national average said they had good or fairly good health, this tells WPA that people living in Somerset have good health so they would have a very large selection of people living in Somerset who have a good or fairly good health to choose from, they could therefore attempt to recruit locally then if they are unsuccessful they can then recruit nationally where there is only 0.6 percent more people who said they had good or fairly good health. Economic activity – unemployment Unemployment rates are lower with 2.9percent in West Somerset compared to a national average of 3.4 percent. This means that there may not be a large selection of qualified people in the West Somerset area so WPA

Marketing Principles

Marketing describes –product, good services and customers. Marketing all aboutidentify customer need and satisfying customer with products and make profit. In Mr Tan’swords [22/4/13] â€Å"marketing is mutually satisfying exchange at profit in the long term†. Marketing isthe built-up relationship and created customer delight, capture value from customer to create profit and customer quality. Marketing process identify customer need, situation analysis and marketing strategy decisions about product prise distribution and promotion and then how this is implemented monitored and controlled. A. Situation Analysis:- In a situation analysis a company need to understand customer need and carefully think about company resources and capability in which it is operating. Some point can be used for situation analysis -5c, Pest analysis, Swot analysis. a) 5c:- 5c presentcompany, customers, completions collaborations and climate. Company present internal situations, sources, availability and options. Customer, compitions, collaborations climate are external situation. For example tescowas tea but when they analysis customer need then tesco start adding brand and products in their business. In other example, Tesco analysis customer by rewarding club card points, in this way tesco gathering all information about customer need, interest, and product and spending. b) PEST Analysis:- Political, economic, socitical and technological factors come pest analysis. Day by day customer need is changing, because of change economy society and change of interest. After second war Jack tesco funder launched a food rationing to make sure everyone received an equal amount if food[political, economic] Now England is multicultural country so tesco selling so many ethnic products to serve different community [societal]. Tesco add electrical product intesco market according to customers need. [technology] c) SWOT Analysis:- Strength, weakness, opportunity and threats is in swot analysis. For example strength- tesco was the only one and one only retailers and had no competitors. Opportunities-Tesco has 50 branches and soon 1939 have doubled branches. Weakness and threats- after opening 150 stores tesco business was going down because of internal weakness. Then mr Jack son-in-law came and manage all business. B. Marketing Strategy:- Marketing strategy that combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from good marketing research and focused on the right product mix in order to achievethe maximumprofit potential and grow the business. The marketing strategy is the foundation of a marketing plan, this includes- segmentation targeting, positioning the product within the target market. C. Marketing mix decisions:- After marketing making market strategy Tesco take decisions about marketing mix. Marketing mix includes 4 basic things which are known as 4 ps, they are following as: * Product: – Tesco identify and design their product. * Price: – Tesco fix the prices for their products. * Place: – Tesco identify a specific area in which they will introduce their product. * Promotion:- Tesco make advertising campaigns to advertise their products by using different mediums of advertisement such as electronic media, print media. D. Implementation and Control:- After situation analysis, marketing strategy, marketing mix decisions Tesco launched their product in market. They implement their all strategies on product and also on target market. They control and monitor their products such as is their product fulfils the customer needs and wants. POSITIONING positioning helps establish product or services to identify within the eyes of the customers. A company positioning strategy is related to customers’ motivation and requirements, as well as by its competitors. Tesco express store mainly in high street to target working people who have less time for shopping VALUE PROPOSITION TO THE TARGET MARKET A value roposition is a promise of value to be delivered and a believe from the customer that value will be experienced. 2. 2 MARKETING MIX DECISIONS Marketing mix dicision is mixture of product, pricing, distribution and promotion, and make decisions and policies to maximise profit and minimise cost. Product development –product is the physical product or services which is company offer to consumers. product development include appearance, pa ckaging, warranty etc. Tesco adding and changing products according to customer need. Prise-prising decisions is important in marketing mix decisions,company have to consider product production cost , advertising,prising response of competitors and margin Distribution contracts- the distribution system performs transactional, logical and facilitating functions. Distribution contract help to company to put the products in market Promotion – promotion decisions are communicating and selling the products in market. Promotions decision involve advertising, public relation media type ect. 2. IMPLEMENTION AND CONTROL Implementation is a type of feedback, inimplementationmonitor all business activities and identify problem and shortfall in business. As the market change the marketing mix can be adjusted to accommodate the changes and can control on business. Often Small changes in consumer wants can addressed by changing the advertising massage, if the change become more significant, a product re-design or entirely new product may be needed. In Tesco for example horse meat was found in beef burgers and other products, Tesco removed all products containing horse meat and apologised to all their customers. Marketing Principles Marketing describes –product, good services and customers. Marketing all aboutidentify customer need and satisfying customer with products and make profit. In Mr Tan’swords [22/4/13] â€Å"marketing is mutually satisfying exchange at profit in the long term†. Marketing isthe built-up relationship and created customer delight, capture value from customer to create profit and customer quality. Marketing process identify customer need, situation analysis and marketing strategy decisions about product prise distribution and promotion and then how this is implemented monitored and controlled. A. Situation Analysis:- In a situation analysis a company need to understand customer need and carefully think about company resources and capability in which it is operating. Some point can be used for situation analysis -5c, Pest analysis, Swot analysis. a) 5c:- 5c presentcompany, customers, completions collaborations and climate. Company present internal situations, sources, availability and options. Customer, compitions, collaborations climate are external situation. For example tescowas tea but when they analysis customer need then tesco start adding brand and products in their business. In other example, Tesco analysis customer by rewarding club card points, in this way tesco gathering all information about customer need, interest, and product and spending. b) PEST Analysis:- Political, economic, socitical and technological factors come pest analysis. Day by day customer need is changing, because of change economy society and change of interest. After second war Jack tesco funder launched a food rationing to make sure everyone received an equal amount if food[political, economic] Now England is multicultural country so tesco selling so many ethnic products to serve different community [societal]. Tesco add electrical product intesco market according to customers need. [technology] c) SWOT Analysis:- Strength, weakness, opportunity and threats is in swot analysis. For example strength- tesco was the only one and one only retailers and had no competitors. Opportunities-Tesco has 50 branches and soon 1939 have doubled branches. Weakness and threats- after opening 150 stores tesco business was going down because of internal weakness. Then mr Jack son-in-law came and manage all business. B. Marketing Strategy:- Marketing strategy that combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from good marketing research and focused on the right product mix in order to achievethe maximumprofit potential and grow the business. The marketing strategy is the foundation of a marketing plan, this includes- segmentation targeting, positioning the product within the target market. C. Marketing mix decisions:- After marketing making market strategy Tesco take decisions about marketing mix. Marketing mix includes 4 basic things which are known as 4 ps, they are following as: * Product: – Tesco identify and design their product. * Price: – Tesco fix the prices for their products. * Place: – Tesco identify a specific area in which they will introduce their product. * Promotion:- Tesco make advertising campaigns to advertise their products by using different mediums of advertisement such as electronic media, print media. D. Implementation and Control:- After situation analysis, marketing strategy, marketing mix decisions Tesco launched their product in market. They implement their all strategies on product and also on target market. They control and monitor their products such as is their product fulfils the customer needs and wants. POSITIONING positioning helps establish product or services to identify within the eyes of the customers. A company positioning strategy is related to customers’ motivation and requirements, as well as by its competitors. Tesco express store mainly in high street to target working people who have less time for shopping VALUE PROPOSITION TO THE TARGET MARKET A value roposition is a promise of value to be delivered and a believe from the customer that value will be experienced. 2. 2 MARKETING MIX DECISIONS Marketing mix dicision is mixture of product, pricing, distribution and promotion, and make decisions and policies to maximise profit and minimise cost. Product development –product is the physical product or services which is company offer to consumers. product development include appearance, pa ckaging, warranty etc. Tesco adding and changing products according to customer need. Prise-prising decisions is important in marketing mix decisions,company have to consider product production cost , advertising,prising response of competitors and margin Distribution contracts- the distribution system performs transactional, logical and facilitating functions. Distribution contract help to company to put the products in market Promotion – promotion decisions are communicating and selling the products in market. Promotions decision involve advertising, public relation media type ect. 2. IMPLEMENTION AND CONTROL Implementation is a type of feedback, inimplementationmonitor all business activities and identify problem and shortfall in business. As the market change the marketing mix can be adjusted to accommodate the changes and can control on business. Often Small changes in consumer wants can addressed by changing the advertising massage, if the change become more significant, a product re-design or entirely new product may be needed. In Tesco for example horse meat was found in beef burgers and other products, Tesco removed all products containing horse meat and apologised to all their customers.

Royal Caribbean Cruises, Ltd Hbr Case Study - 1130 Words

Royal Caribbean Cruises, LTD: A Case Study 1. Using the Information Systems Triangle as a framework, evaluate the alignment of RCCLs business strategy, organizational strategy, and information systems strategy before Tom Murphy became CIO and then after Tom Murphy took over as CIO (up to 9/11/2001). Prior to Tom Murphys tenure as CIO, Royal Caribbean Cruises Lines (RCCLs) business strategies were not fully aligned with the organizational and IT strategies. Tom Murphy was instrumental in bringing these together. A threefold business strategy was in place. It consisted of 1) design better cruise experiences, 2) reduce costs and 3) grow revenues. It improved guest experiences through luxurious ships with rock-climbing walls and†¦show more content†¦Royal Caribbeans expenses for the year were based on much higher volumes (based on the income statement for December 31, 2001), and it had recently invested additional capital in several new ships to maintain. The company had to do what was necessary to survive, until travel returned to previous levels. The updated business strategy was to stay alive in the face of low volumes and large capital assets. The organizational strategy consisted of immediate layoffs (33% staff and 90% consultants) to focus on support needs only Ââ€" resulting in eliminating new technology talent in favor of retaining legacy support skills. Finally, the IT strategy was to shelf Leapfrog and return to the basics to make common processes efficient. To accommodate business needs and cash flow concerns, Tom followed a micro-strategy approach with smaller, incremental project implementations. In this way, the company was able to continue until volumes began to approach previous levels, and many laid-off employees were reinstated. 3. Should Tom Murphy recommend a modest budget increase, a significant budget increase or a return to the glory days before 9/11 to the corporate planning committee? Support your answer. By mid-2003, the industry was in recovery mode but prices were still relatively low to entice customers and utilize the hotel capacity available